I want to smell you I want to breathe you in I want to hold you tight I want to kiss your lips I love you I am in love with you I love you, alive girl I will show you with my body, and my lips and my eyes, very soon Your brand is what other people say about you when you're not in the room You have to be willing to be misunderstood if you're going to innovate Work hard, have fun, and make history One of the only ways to get out of a tight box is to invent your way out A company shouldn't get addicted to being shiny because shiny doesn't last If you never want to be criticized, for goodness sake don't do anything new Kindness is a choice A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well If you double the number of experiments you do per year you’re going to double your inventiveness Life's too short to hang out with people who aren’t resourceful We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient One of the things we don’t do very well at Amazon is a me-too product offering. So when I look at physical retail stores, it’s very well served, the people who operate physical retail stores are very good at it…the question we would always have before we would embark on such a thing is: What’s the idea? What would we do that would be different? How would it be better? We don’t want to just do things because we can do them, we don’t want to be redundant There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming Whenever I think of you, I just can't help but smile. Falling in love with you is the greatest thing that has ever happened to me, and I've never been happier in my life. I know this feeling will last forever. Having you in my life makes each day a little brighter. I can't wait to wake up in the morning because I know you'll be there. I think of you often throughout the day, and I rush home from work, so I can be close to you again. Sometimes at night, I lay there listening to the rhythm of your breathing because it fills me with happiness to know you're there. Snuggling up to you brings me a sense of contentment that I never knew before. Knowing you love me as much as I love you brings me peace and joy. Once upon a time, there was a woman who was in love with a man. She loved him so much that she wrote him a love note and tucked it into his lunch. He's reading it now. The things you are: protector, lover, friend, confidante, the love of my life and my entire world. The things I need beyond you: nothing. No matter what's coming in my day, I always know it will be a good one because at the end of it I get to see your smile. Tedious meetings? Boring busywork? None of it matters because I'll soon be in your arms. Thank you for being my vacation from the rest of the world. Let's talk about how much I love you. Oh, if only you knew the lengths I'm willing to go to prove my love to you! Vastly better than any other partner, you are. Everyone can see how much I adore and love you. You should tell me what I did to deserve you, so I can keep doing it You are the one for me. I have never been so sure of anything in all my life I have waited so long for the perfect girl and my patience has finally paid off The jewel of passion, the joy of my heart I am pleased to let you know that only you I cherish among millions of other jewels. I love you If you do build a great experience, customers tell each other about that. Word of mouth is very powerful You don’t choose your passions, your passions choose you To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded